Begin with a complete day.
The current Laff daily report concerns the previous complete calendar day in Riyadh. An exact date matters: yesterday changes at midnight, and an open session can outlive the day you first viewed it. The date tells you which period the facts actually describe.
The report leads with check-ins, returning customers and new followers: who visited, who came back and who chose to follow your truck that day. The busiest hour counts check-ins too. None of these describe every sale the truck made, so read them as what Laff saw.
A returning customer has a definition.
In the report, a returning customer is someone Laff saw at your truck that day who had been there before. So the rate counts people Laff saw, not everyone who walked past the window.
Likewise, people who got your live alert and visited later are worth noticing, but the alert didn’t necessarily bring them. Read it as a hint, not proof.
Missing is different from zero.
A report that hasn’t arrived is not a day with zero sales. Check the report’s date: if the latest day is missing, wait for it rather than reading the gap as zeros.
Change one thing at a time. With only a few visits, comparisons are noisy, so try one change, such as a better spot or being ready for your busy hour, before changing several things at once.